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Showing posts from August, 2014

A Writer Reboot—The Search for Sales

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80% of families in the US did not buy a single book over the past year.
80%.
If you look up the proliferating infographics available on the internet today, the picture of reading as a pastime isn’t encouraging for authors. Let alone authors of genre fiction. Christian authors of genre fiction? It’s no wonder so many of us are looking at our quarterly royalty checks and laughing in a way that makes the people around us a little uncomfortable.
It’s all just a matter of numbers. Of the 20% of Americans who bought ANY kind of book last year, how many bought fiction? Not the majority. Of those who bought fiction, how many bought fantasy? Of those who bought fantasy, how many tried something that wasn’t a George R R Martin book? Of that group, how many of them were looking for fantasy, specifically, from a Christian worldview? (Here’s a hint: the overall religious market—fiction and non-fiction—only represents about $2 billion of the $30 billion book sales industry, if my interpretation of…